That was back in the day when subscriptions were sold - sorry, 'placed' - for a set price.
Anyone else remember those days? 1960s.
i remember those days only too well. i was pioneering in the late 60's. i didnt like selling subscriptions. i built up a large magazine "route " pioneers paid one penny ( UK old pre-decimal money )---and sold the rags for four pence each. many regular customers gave me a bit extra.. it all mounted up--and paid for my petrol.
we also cleaned up when the black / gold leaf new world bible came out--they sold well. kept me in beer.